In a significant triumph for ethical legal practices, Frank Azar Car & Truck Accident Lawyers successfully ended a two-year legal battle against the Alabama-based Slocumb Law Firm. The court ruled in favor of Azar, resulting in a $1.55 million settlement. The lawsuit accused Slocumb’s firm of using deceptive Google advertising tactics to mislead potential clients into believing they were contacting Frank Azar’s Aurora-based firm.
Frank Azar, Colorado’s “Strong Arm” attorney, claimed that Slocumb’s firm exploited his established advertising presence by purchasing Google keywords associated with his name and slogan, “The Strong Arm.” This strategy directed unsuspecting clients to Slocumb’s call centers, causing significant confusion and diverting business away from Azar’s firm. Azar estimated the unauthorized practices caused approximately $19 million in damages.
The settlement not only compensates Azar’s firm but also includes a commitment from Slocumb’s firm to cease using Azar’s name or slogan in any future advertising or keyword strategies.
THE CAR ACCIDENT ATTORNEYS AT FDAZAR
With over 30 years of experience, the attorneys at Frank Azar Car & Truck Accident Lawyers have helped thousands of accident victims receive the compensation they deserve. With offices in Denver, Lakewood, Longmont, Aurora, Thornton, Grand Junction, Greeley, Fort Collins, Colorado Springs, and Pueblo, we are proud to be Colorado’s largest personal injury law firm. If you’ve been involved in a bus, car, truck, bicycle, or motorcycle accident, you may be entitled to substantial compensation. Contact the dedicated team at FDAzar today at 720-372-1162 or reach out through our online form for a free consultation and a no-obligation evaluation of your case.
